The Undeniable Importance of Mobile Apps in Business


At this modern age, mobile devices are gaining more and more importance in our daily lives. In such a short amount of time, they already changed the way different businesses function.

According to a study by ABI research, the mobile application market has already reached a revenue close to $30 billion. However, despite this big number, the industry is still young and improving. There is a huge room for improvements, errors and opportunities.

Do you think your business needs its own mobile app?

For retail businesses, having a application development has its own advantages. Customers can easily look at the online catalog, and purchase through their devices. However, not all businesses need to have its own mobile app.

Why do some businesses need it?

So, you have contemplated on the matter, and decided that your business needs one. Before jumping in to the app development process, you should figure out its purpose first. Plan your mobile strategy. To build an efficient app, a development strategy should be developed.

Which platform to go with?

The downside of mobile app development? It is the fact the entire market is very fragmented. There is iOS powering Apple products. Android, on the other and, powers hundreds of gadgets with different screen components and resolutions. Other less popular platforms include Windows Phone and Bada.

Decide on the platform that you want, and then formulate your mobile app development strategy. Check what platforms your target customers utilize.

Where to get it built from?

Instead of depending on your business’ own IT department, consider outsourcing the app development job. By working with a seasoned developer, you can feel confident that the app will be made efficiently, with very limited glitches. Moreover, a reputable developer can code in a secure way, as compared with an inexperienced one.

Nevertheless, if your budget won’t allow you to hire a seasoned app developer, then consider getting a passionate freelancer instead.

Mobile Application Testing Strategy

After the initial draft of the app is done, then it’s time to test all of its features. Before starting a comprehensive mobile app testing strategy, hire beta testers to determine the flaws, bugs and other mistakes. This is an important step to make sure that the app is flawless.

Some of the testing techniques that you may want to consider are usability testing, functional testing, performance testing, interrupt testing and installation testing

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Shannon Lowe Administrator
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