Accounting firms in Malaysia and pretty much similar firms around the world employ different marketing strategies to either help new and potential clients and helping to increase the satisfaction of existing customers.
Marketing is actually quite important, especially for small accounting firms. Usually, they will team up with a marketing firm that will help them with these efforts.
Today, I am going to talk about the usual marketing strategies that accounting firms employ.
In every business endeavor, you should always come up with a plan of action first before you execute something. This plan should contain the appropriate marketing strategy that is based on thorough research in your field.
Thankfully, there are research firms such as IBIS world that will give accounting firms some-much needed data that will help them know how to tackle their niche. In addition, you could use the information to help establish your company’s growth opportunities.
Lastly, your plan should involve exact things that you should carry out. For instance, if you want to find new clients, what exactly are you going to do to make that happen? Perhaps, by including new accounting services, you will be able to attract potential customers to your firm.
Positioning in the industry is also quite an important thing to consider. What do I mean by this? Almost all accounting services firms out there usually provide quite similar services such as bookkeeping, tax preparation, etc.
How can you separate your firm from the competitors? Well, one way you could do that is to provide specialty services that only your firm can do better than the rest. For instance, you might focus more on tax preparation than bookkeeping services, as an example.
Also, when you market your firm, make those important services known by providing leaflets and information sheets. Your website should also contain all of this information so that your potential clients can easily peruse your site.
Business owners are always reluctant to change their professional advisers. However, you can always woo them by presenting your services and why they need to trust you and not their existing service provider.
To instill confidence to your potential clients that your firm is much better than their current one, you can communicate to them all of your services through your website, the press, or via a speaking engagement.
For instance, you can publish articles pertaining to some of your services and how you do them so that you can rake in some new customers.
Furthermore, if you take into consideration to engage potential clients via a speaking engagement at local business meetings or conferences, this can increase your network of prospects. Even if the people there won’t get your services, they might refer you to someone they know.
Providing additional services on top of the ones that you already provide is also one way to entice new customers to go to your accounting firm over the others.
You can also partner up with other accounting firms so that, essentially, your network will expand along with them. Look at the services that they offer and offer something that they do not have.