If you have created a blog for whatever purpose, what do you do next? In this article, I will go over some mistakes that you should never do when you are going to blog, so be sure to stick around until the end.
Not Getting Your Own Hosting Provider
I was guilty of this. Back then, I would just go to WordPress to create a blogging platform and it would get hosted immediately after I have created my website. It is good and all, but there are a couple of things that you need to be aware of if you are using a free domain.
First, you’re not able to genuinely change the name of your website. That is because there will always be something that is attached to your complete URL (for example, www.mysite.wordpress.com).
Although that is okay for personal use; it isn’t the case if you are using it as a blogging platform for business reasons.
Always spend a little bit of money on getting your own domain. Trust me, it will all be worth it.
Not Utilizing Whitespace and Headers
Have you ever opened a textbook as a kid only to find a page that is completely filled with text with no pictures? If so, what did you do? I am willing to bet that you turned the page immediately to find one that is carefully laid out- complete with pictures.
Well, the same premise can be said in this day and age. If your blog posts do not utilize white space and you just bombard the reader with a lot of information all at once, you can scare them off and they are likely to never return.
Sometimes known as negative space, you should utilize that to your advantage because that vacant space can actually help you readers’ eyes breathe.
Furthermore, there are header tags that you can utilize to help organize the structure of your content. Always use them!
Not Following a Realistic Publishing Schedule
When you first start blogging, you’re probably going to have plenty of ideas to write. That is understandable, but trust me when I say that you will slow down eventually.
You might say to yourself that you’re going to publish 5 long-form articles per day for quite a while, but you’re going to run out of ideas quickly and you are more likely going to experience the writer’s block.
If you are going to publish content, you must set a realistic schedule that you can follow through consistently.
Not Using Keywords to Anchor Your Links
I admit, I have once used this extensively before. I would write “click here” as my anchor text and embed my links on those two words.
I learned that doing it this way is a mistake because it not only adds uncertainty, it will also cost you trust as well.
Instead, you can use your researched keywords to anchor your URLs.
Not Using Images
Just like my example before, if you are not using any images on your blog posts, you are going to scare a lot of people away. Not only that but you will not be able to convey your thoughts across in a more effective manner.
Make sure that you are going to use relevant photos to your posts. If you do not own those images, then give credit where credit is due.